Mobile-Friendly Websites: A Must for Google’s Page Experience Update

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In online marketing, user experience holds supreme importance, and Google also started rewarding content or websites that provide a good user page experience. Google has championed user-centricity because of its unwavering commitment to providing a better user experience. Its latest algorithm update, the Page Experience Update, underscores this commitment by prioritizing mobile-friendliness as a pivotal ranking factor. In this blog, we delve into the significance of mobile-friendly websites in the context of Google’s Page Experience Update and why they are no longer a choice but a necessity for online success.

Understanding Google’s Page Experience Update

Google’s Page Experience Update, announced in 2020 and rolled out in mid-2021, is designed to assess and prioritize user experience signals as a ranking factor. This update encompasses several metrics, including mobile-friendliness, page load speed, HTTPS security, safe browsing, and intrusive interstitial guidelines. Among these, mobile-friendliness holds particular prominence, given the ubiquity of smartphones and the paradigm shift towards mobile browsing.

The Mobile Revolution: Improving User Behavior

The proliferation of smartphones has transformed the digital landscape, with mobile devices becoming the primary gateway to the internet for billions worldwide. Mobile usage has surpassed desktops, and users now expect seamless browsing experiences on their handheld devices. Consequently, websites that fail to adapt to this mobile-centric reality risk alienating a significant portion of their audience.

Mobile-Friendly Websites: The Cornerstone of User Experience

A mobile-friendly website is responsive, meaning it adapts seamlessly to different screen sizes and resolutions. Such sites offer optimal viewing and interaction experiences, ensuring that users can navigate, read, and interact with content effortlessly on any device. Beyond mere aesthetics, mobile-friendliness is indicative of a website’s commitment to user satisfaction and accessibility.

The SEO Imperative: Mobile-First Indexing

Google’s shift towards mobile-first indexing further underscores the importance of mobile-friendly websites. With mobile-first indexing, Google predominantly uses the mobile version of a website’s content for indexing and ranking. This means that websites optimized for mobile devices are more likely to rank higher in search results, garnering increased visibility and organic traffic.

Enhancing Performance: Speed and Responsiveness

Mobile-friendliness extends beyond layout and design; it encompasses performance optimization as well. Page load speed, in particular, is a critical factor influencing user experience and search rankings. Slow-loading pages frustrate users and increase bounce rates, signaling poor quality to search engines. By prioritizing mobile-friendly design and optimizing performance, websites can enhance user satisfaction and boost their search engine visibility.

Self-assess your content’s page experience

Please review the following questions to self-assess your content’s page experience. Answering yes to these questions indicates that you are probably providing a good page experience:

  •  Do your pages have good Core Web Vitals?
  •  Are your pages served securely?
  •  Is your content displayed well on mobile devices?
  •   Do your pages lack intrusive interstitials?
  •  Can visitors easily navigate to or locate the main content on your pages?
  •  Is your page designed in a way that makes it easy for visitors to distinguish the main content from other content on the page?
  • Does your content lack an excessive amount of distracting or interfering ads?

Best Practices for Mobile-Friendly Design

Creating a mobile-friendly website involves adhering to certain best practices:

  • Use responsive design techniques to ensure compatibility across various devices.
  • Optimize images and multimedia content for faster loading times.
  • Prioritise content readability and ease of navigation on smaller screens.
  • Implement mobile-friendly forms and calls-to-action to facilitate user interaction.
  • Test and monitor website performance regularly to identify and address any issues promptly.


In conclusion, mobile-friendly websites are essential for success in the digital age, particularly in light of Google’s Page Experience Update. By prioritizing mobile-friendliness, website owners can improve user experience, enhance search engine visibility, and stay competitive in today’s mobile-driven landscape. Embracing mobile-friendly design isn’t just about meeting algorithmic requirements; it’s about meeting the needs and expectations of users in an increasingly mobile-centric world.

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